Problem: the website was made from three different platforms resulting in poor SEO and user training challenges.

Solution: find, build and deploy a website on one suitable piece of technology that meets all business needs.

Outcome: a website the whole team could use easily that increased traffic within 3 months.

Problem: the lead time for events was a minimum of 2 weeks, which in a world of remote events was too long.

Solution: use templating and automation to streamline the process for events.

Outcome: Lead time for events reduced to 24hrs without an increase in work for small team.

Problem: the website’s SEO performance was below industry standard without an understanding of why.

Solution: run an audit considering technical and content SEO. Identify the issues and tackle them in priority order.

Outcome: SEO now scoring far above industry standards and increased traffic to the site.

Problem: each member of the team needed a detailed brief on every task - so there was lots of duplication of effort

Solution: implement a project management tool which is intuitive and requires zero specialist training.

Outcome: everyone feeling informed to do their job with all key details recorded centrally.

Problem: lack of data made it hard to measure or communicate marketing’s impact

Solution: Tied marketing activity to business goals. Agreed metrics to track and improve.

Outcome: Senior business stakeholders understanding the value provided by the marketing team.

Problem: The company’s brand voice was inconsistent across channels, confusing potential clients.

Solution: Created simple and clear guidelines. Created easy-to-use templates. Trained staff on new processes.  

Outcome: Cohesive, confident messaging across all platforms—and stronger audience engagement.

Problem: Content was created ad hoc, overwhelming a lean team and causing burnout.

Solution: Developed a content calendar, templates and processes to maximise the use of existing content.

Outcome: Larger output with less effort, and consistent presence on all major channels.

Problem: Ad spend was high, but landing pages weren’t converting.

Solution: Redesigned landing pages to improve the user experience. Made it clearer what we wanted users to do (stronger CTAs).

Outcome: Conversion rates improved with no additional ad budget needed.

Problem: Content was inconsistent and missed deadlines due to unclear ownership.

Solution: Set up a content governance model with assigned roles and workflow.

Outcome: Regular publishing schedule restored—and improved content quality.

Problem: Blog and email content lacked structure, leading to poor engagement.

Solution: Created a data-informed content strategy tied to customer needs and sales goals.

Outcome: Increased engagement rates and more qualified leads from inbound traffic.