Meet

JOY

Hi. My name is Joy… and yes, I love a play on words. When you’re the only Joy of your generation you have to make it work for you!

I grew up in South Wales, speak Welsh fluently, and spent over a decade in London as a Head of Digital Marketing in the professional services sector. I loved the pace, the pressure and the drive in the corporate world - but eventually, I wanted something different: the freedom to choose clients who align with my direct style and passion for real change.

So I came home and started Consulting JOY.

What I do

I work with businesses across Wales and the UK, to help them get more from their marketing - whether that means clearer priorities, better results, or a more confident team.

I act as an extension of your team, offering senior marketing advice your people can lean on (without the cost of a full-time employee). My goal is to build up your internal resources - not replace them. I’ll coach your team, share what works, and leave your marketing function in a stronger place than I found it.

I’m not looking for a permanent seat at your table. I get in, improve what’s there, and step back when the job’s done.

That might mean:

  • Auditing your current marketing to spot risks and opportunities

  • Streamlining your processes so they’re easier to manage and scale

  • Guilding complex or high-pressure projects

  • Training and coaching your team on best-practice approaches

It’s flexible support, shaped around what your business and your people need most.

How I work

No jargon. No waffle. Just honest conversations, grounded advice, and strategic thinking shaped by real-world experience. I thrive on direct communication - because the faster we get to the point, the sooner you’ll see results.

I care deeply about doing the right thing for your business, and I bring that integrity into every project. Whether you're based in London, Leeds or Llanelli, if you need a sharp mind and a fresh perspective - I’m here for it.

My mission is to use my London expertise to benefit businesses in Wales and beyond

Values…

  • Sometimes you need to step back to see things clearly. Moving back to Wales, stepping back from the corporate bubble, gives me a clear perspective. I can be the objective, third-party view you need to drive real change in your business. All while maintaining an understanding of the corporate world and how to bring your stakeholders along with us.

  • I keep things clear, honest, and to the point. No overcomplication, no vague strategies - just straightforward conversations and practical advice that your team can buy into and act on.

    And if you, or your clients, speak Welsh… then I can literally speak your language too!

  • Clear and direct communication is key to collaboration and to effective marketing. So let’s “park that” corporate talk in London and “pivot” in a new direction. Let’s “leverage” our culture to “think outside the box” and create real “synergy” that could be a “game changer” and really “move the needle”

Photographing the Welsh scenery that you can see throughout the site is partly what inspired me to move home after more than a decade of working in London.

Consulting JOY was founded to blend sharp, commercial thinking with the clarity that comes from a change in pace, place and perspective - and a decision to do things differently.

If you think differently, and embrace change, let’s work together.

A Welsh perspective  

Work with JOY