Getting something important done

If your organisation has marketing goals that are proving to be beyond the capacity, or current expertise, or your in-house team, I can help.

I work with clients to achieve those goals in a way that they can continue on with after our work has completed.

Below are some examples of client projects.

Driving new leads

Small marketing team with advanced technical goals, needing direction.

Through meetings and shared documents I came to understand their market, their clients and their goals.
Measurement is key for them. And we established a core KPI from day one.
Their project is long running. I attend their weekly meetings to keep the project’s momentum and advise on next steps.
I work closely with their marketing manager to implement some of the recommendations where the platforms are unfamiliar or we are exploring a new concept.

Website views on key pages

This client’s main goal was to understand how they could do marketing more efficiently long term. We carried out a detailed audit which resulted in step-by-step instructions for immediate improvement and objectives for the longer term.
I meet with the client on an ad hoc basis when there are key findings to share or when we have agreed upon an activity which requires my input.
The audit found that organic and paid social media presented quick and manageable opportunities for this client. I worked with the client to develop a content calendar, much more flexible social media templates and implemented a scheduling tool.
Capacity was a major hurdle for this client, so I wrote and created four campaigns to run throughout the year to ease the burden on the team.

How do others describe working with JOY?

“Joy single-handedly turned around the firm's digital presence by always thinking creatively, and always pushing the firm to think differently.”

Emma Maksimovic, Communications Manager
"She’s one of the sharpest minds I’ve worked with when it comes to MarTech and BD innovation. She’s someone you want on your team for the way she challenges status quo."

Rachel Orrett, Head of Marketing & Communications
"Joy is a rare breed in professional services in that she not only sees the value of good video content, but also appreciates the practicalities of production, and crucially, knows how to match format to objective."

Rob Hawthorn, Director at Made by Gravity
"She is very creative and has a great eye for quality. I have seen her develop a great number of companies visually."

David Yeo, Photographer and Production Director at Yoyostudios.co.uk
"Joy has a knack for turning ambitious goals into manageable, actionable steps. Whether it's resolving complex digital marketing challenges or leveraging her expertise in SEO, social media, and strategy, Joy approaches problems with insight and precision."

Vicki Brown, Senior Digital Executive
"Engagement is a word often used in the business support world. Joy has the means to engage with people by focusing on realities and not creating any false expectations."

Andrew Woolfson, Director (retired)