I’ll begin by looking at your current activity. I’ll look where you are, what you’re sharing, how this is performing and whether all this aligns to your current strategy, tactics and goals.

Next I’ll look at your audience. Who you’re currently reaching. Who you’re missing. What content they engage with, what are their needs and what are the possible gaps you could fill.

I’ll look at who your competitors are - what channels they’re using, what they’re posting what lessons we can learn from them. This is often an opportunity to spot quick wins.

How do you present yourselves to the outside world? Are you consistent in how you do this? How does this compare with your competitors? Does this marry up with what your audience engages with?

Do you have defined messaging that describes who you are? Do you have a content plan for Hero, Hub and Hygiene content? How is this performing? How is it managed?

Do you have adequate templates to allow your staff to create on-brand content quickly and with ease? What software are you using to do this? I’ll identify process hiccups that may be slowing down your message getting out there and prohibiting your team from staying on brand.

Social media, website, email, CRM, automation, analytics, project management, content management etc. Are these working for you? Who is carrying out the work? Are they able to do it easily and unimpeded? What are the quick wins? What are the long term solutions?